Most health and medical marketing is fairly generic. Another way of saying this is that the stories most healthcare industry marketing tells… aren’t stories.
What’s wrong with this picture?
Category: Communications and Humanities
“I look up and there’s this robot at the door.”
Whenever there’s a discussion of efficiency or immediacy, the next question always has to be, “Efficient or immediate for whom?” Last weekend, a news story broke of a woman named Annalisa Wilharm in Northern California whose grandfather, Ernest Quintana, was hospitalized with COPD. A mobile, videoconferencing “robot” came into the room, displaying a two-way video […]
Are we sure about the “Humanities” in “Medical Humanities”?
In an article published late last year on the Washington Post’s website, Cathy N. Davidson reported on several studies run by Google’s HR department. The findings were striking: Science, Technology, Engineering, and Mathematics (“STEM”) ability wasn’t the most important quality in their top employees. It wasn’t even in the top five.