Most health and medical marketing is fairly generic. Another way of saying this is that the stories most healthcare industry marketing tells… aren’t stories.
Whenever there’s a discussion of efficiency or immediacy, the next question always has to be, “Efficient or immediate for whom?” Last weekend, a news story broke of a woman named Annalisa Wilharm in Northern California whose grandfather, Ernest Quintana, was hospitalized with COPD. A mobile, videoconferencing “robot” came into the room, displaying a two-way video […]
In an article published late last year on the Washington Post’s website, Cathy N. Davidson reported on several studies run by Google’s HR department. The findings were striking: Science, Technology, Engineering, and Mathematics (“STEM”) ability wasn’t the most important quality in their top employees. It wasn’t even in the top five.