Most health and medical marketing is fairly generic. Another way of saying this is that the stories most healthcare industry marketing tells… aren’t stories.
Do Patients Actually Take Their Medications? There is a growing drive to move healthcare, specifically the doctor-patient relationship, from a “benevolent paternalism”1, 2 to a system where patient and physician co-create a treatment plan which gives the patient both the best health outcome and the best quality of life. By most indications, that drive to […]