Most health and medical marketing is fairly generic. Another way of saying this is that the stories most healthcare industry marketing tells… aren’t stories.
What’s wrong with this picture?
Tag: pandemic
Thursday Review: “COVID-19: The End of a Story Through the Eyes of an Emergency Practitioner”
In this brief, reflective essay, Saïd Jidane and Lahcen Belyamani never explicitly say what the story is, or what particular end they’re referring to.
Thursday Review: “‘Spanish Flu’: When Infectious Disease Names Blur Origins and Stigmatize Those Infected”
As important as any given fact is, it may be more important to notice what we’re being asked to do with the information. In the American Journal of Public Health, Trevor Hoppe uses the simple fact that there is nothing inherently Spanish about the “Spanish flu” to talk about the rhetoric of naming diseases. It […]
Thursday Review: “Better Prepare Than React: Reordering Public Health Priorities 100 Years After the Spanish Flu Epidemic”
This article is (you’ll pardon the reference) The Sixth Sense of pandemic scholarship. Michael Greenberger writes a series of painfully accurate observations in the 2018 American Journal of Public Health. The statistics, facts, and warnings in the first half of the piece read like a checklist of things that have gone wrong to lead up […]
Thursday Review: “The Physician’s Duty to Treat During Pandemics”
It is almost surreal to read hypothesizing about pandemics from pieces published less than two years ago: